It is to receive the family adds the head

What is the average temperature in Bergues: 5 degrees, 10.4 degrees or 27 degrees What cheese dip in coffee in the morning to the "ch'tiot lunch" Among the many viewers of the film "Welcome to the Ch'tis" marked by the cult scene with Michel Galabru, "it's the Norrrd!" or that of the maroilles cheese on the breakfast table, responses should fuser in the game just out Lansay. With bikes factor as pawns to move to a plateau evoking the water tiles of the procordia and equipped with letters to distribute, players can also sing, in family or between friends, tunes from the North.

This is one of multiple derivatives launched conveniently at the exit, tomorrow DVD of feature-length French who failed to dethrone "titanic" in the room. A success, own to feed big ambitions. Two and a half million DVD will so flood the tanks in stores. "This is a record of implementation for Pathé, all combined films", stresses also Vivien Aslanian, Deputy Director General of Pathé Distribution, without however to risk any prognosis on sales. "If it exceeds the 2 million sales, it will be a record", suggests however.

The licensees on the breach

In this new brand also licensees, the hope is. Lansay plans to distribute 100,000 pieces, but think reach the 150,000 sales, or even 200,000 by early 2009. The industrial organized what restart production on the applications for signs, with reactivity of seven to ten days. What he had done with no other license! For beans reproducing the characters in the film and even the shack to French fries, 1 million pieces are planned in total. "The never-seen, an all-time record in terms of sales", according to Gérard Piétri in Arguydal, manufacturer of porcelain in Aubagne beans. "The release date is ideal to prepare for Christmas," welcomed, for her part, Anne - Laure Caffin, head of market video youth in Mindscape. The editor out of the games on 3 platforms, including the classic PC but also the DS with a very dynamic version rather oriented towards the young and the Nintendo Wii, where 4 players can compete with big racing bike and competition of maroilles cheese toast! "It is rare to have a licence also inter-generational." "It is to receive the family", adds the head.

No wonder, therefore, if the agency brand licensing the fairies Existent Council received up to 200 requests for "Welcome to the Ch'tis". "It is as exceptional as the 20 million film admissions", said Sophie Moreau, Manager of the company. Fifteen were finally selected from the Almanac of the factors to slippers, passing through a box cookie reproducing the poster of the film on a sheet background Vichy. The slippers or glasses are hit output dialogues of the film and devoted expressions, such as "Eh" or "Salvation Biloute." The selection of the licenses made with Pathé, producer of the film, and Dany Boon, "which has been fully involved in this choice." "He had initially denied any product derived to finally accept up to 15", tells the leader. The selection is based on the aspect "interesting or rewarding the product". The amount of the repaid royalties also played. Usually, the sum is around 10. Dany Boon and producers have imposed to reverse the entire associations which is specified by a sticker on each product, an effort has been requested to manufacturers. Most have agreed to double the last, or even of the triple. "Others went up to 5 times. "It is clear that have been selected have the most played game", adds Sophie Moreau. These royalties accrue entirely to the "Ch'tifonds", created for this purpose and managed by the France Foundation, who will distribute them to 10 charities, almost all of the North and chosen by Dany Boon, Pathé and TF1.

The link with the region of origin of the film is indeed carefully cultivated. Lansay was first placed on the market the game in the North signs, Auchan and Picwic. As Mindscape, he assured its launch press in Lille and are invited bloggers from the North.

Pricing policy

Another is from the film: its popular character. This is reflected in the pricing policy adopted for the products. Step of Deluxe version, therefore, for the DVD, including the unique Edition is in price of 19.99 EUR and includes 2 discs: the movie and the bonus shot specifically. For its part, Mindscape out his game on DS at 30 euros, instead of the usual 40 for this type of product, and 40 euros for the Wii (against 50 normally). The editor hopes to leverage purchases for use on different consoles in the family, including through a big campaign on the canvas of banners to a multitude of public in a humorous tone.

25 Euros, the game of Lansay is also a little lower than the average. "The film talk to everyone." "When so many people have seen a feature-length film, all social groups are affected and the product must be accessible", said Stéphane Azoulay, Vice-President of Lansay France. Distributors is there are not deceived. Despite a presentation of the product after the traditional listings of toys in February, the central purchasing doors to are reopened barely pronounced film name. Arriving at a time when the France need to be laughter, exit in DVD of the film which ultimately totalled nearly 20.5 million entries in France, which must be add 1 million entries in Belgium and Switzerland, also provides hope for professionals in the electronics for the end of the year. Pathé has received many requests to associate it with a technical product and as accepted only two: bought a package with another with Toshiba and Sony PlayStation with the Blu - ray DVD provides the movie to a DVD player. "We have voluntarily limited the associations to not devalue this product", says Vivien Aslanian. But included or not in the offer, the DVD could give boost to sales of screens flat and other home cinemas for Christmas.