Even as it diversifies in the sports betting on the Internet and online poker, the PMU plate on a development in Europe. The presentation yesterday of the new offers of platform pmu.fr - from the perspective of the imminent liberalization, on June 8 or 9, the French market for games and sports betting online-, the CEO of the historical operator of horse paris, Philippe Germond, indicated its willingness to locate in "two countries of the European Union very close."
Asked about the possibility of an expansion in Italy, the leader cut short this hypothesis. In addition to the presentation, Philippe Germond nevertheless told the "Echos" that he wanted to "make a first country by 2011. He sees "a relay of growth, such as sports betting." This Primer of Europeanisation, which relates first horse betting, for which fact PMU office and number one European number two world remains fuzzy. At this point, two options are theoretically possible: a network of points of sale or the Internet.
On the canvas, the direction of the strategy has confirmed its high ambition for the liberalisation of the French market of sports betting online. The UMP, which already appears as the first paris in France Internet operator and is experiencing an explosion of electronic business ( 20 about since the beginning of the year), must "be in the first three in France, and not the third", recalled its CEO.
In second place behind Bwin
He even announced include first place in Europe, already claiming second place behind Bwin. The operator of Scandinavian origin, listed on the Vienna Stock Exchange, reported a total of EUR 3.05 billion updates the title sports betting last year, the total of horse betting registered on the site pmu.fr amounting to 661 million. With this diversification, the PMU table on 900 million euros this year and $ 1.1 billion to 1.2 billion in 2011. He expected including many of the development of online bets. And account also on its "experts", which the first three were revealed yesterday: Robert Pires for football, Fabien Galthié to rugby, the former Jean-François Bernard racer cycling. As the technical device, it is based on an exclusive agreement with the Paddy Power Irish operator, which will set ratings, and a use of the technological platform of Orbis, a specialist of Internet solutions for the world of the game.
If he prognostic rapid consolidation of the sports betting sector, with term "4 or 5" operators, Philippe Germond preclude recourse to external growth to boost the activity of pmu.fr. In addition to the importance of its customer-37 of its players base engaged already at sportsbook last year using therefore another site-, the CEO of the PMU points out the "volatility" of a customer acquired. By contrast, it expects a less brutal evolution in online poker: "There are more actors", prognostic leader, who stressed that the offer of pmu.fr, designed in a non-exclusive partnership with the British PartyGaming, is "complementary".
Finally, Philippe Germond is betting on the effectiveness of the aggressive advertising device of the PMU. The group will double its investment in the second half, an increase of 74 of the budget for the year. Advertising expenditures that will be the "same level" in 2011. For the suite, everything will depend on the structure of the market.
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